THE PROMISE
Ten percent returns to the earth.
Wellness cannot be claimed by a brand that takes more than it gives.
From the first dirham of revenue — regardless of whether ROX is profitable — ten percent is committed to causes that protect the systems we depend on. This is not philanthropy. It is the price of doing this kind of work honestly.
Renewable Energy
Investments in solar and wind capacity in the UAE and beyond.
Carbon Capture
Supporting verified carbon-removal initiatives.
UAE Food & Water Security
Backing local agriculture and water resilience projects.
Marine Habitat Protection
Protecting the coastal ecosystems that give us abalone and more.
A wellness house should leave the world better than it found it.